Background knowledge to deeply understand 'Marketing Management' by Philip Kotler
Microeconomics
A solid understanding of microeconomics is crucial for grasping the core concepts of marketing management. Microeconomics delves into…
Background knowledge to deeply understand 'The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses' by Eric Ries
The Dot-com Bubble and its Aftermath
The…
Background knowledge to deeply understand 'Management: Tasks, Responsibilities, Practices' by Peter Drucker
Management's Historical Context
To fully grasp the significance of Drucker's "Management: Tasks, Responsibilities, Practices," it's crucial…
# Background knowledge to deeply understand 'Essentialism: The Disciplined Pursuit of Less' by Greg McKeown
Pareto Principle (The 80/20 Rule)
The Pareto Principle, also known as the 80/20 rule,…
Background knowledge to deeply understand 'The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It' by Kelly McGonigal
The Science…
Background knowledge to deeply understand ‘Mindset: The New Psychology of Success’ by Carol S. Dweck
Background knowledge to deeply understand 'Mindset: The New Psychology of Success' by Carol S. Dweck
**Carol S. Dweck's Background and Research**
Carol S. Dweck is a renowned American psychologist…
# Background knowledge to deeply understand 'Flow: The Psychology of Optimal Experience' by Mihaly Csikszentmihalyi
Mihaly Csikszentmihalyi's Background and Research
Mihaly Csikszentmihalyi (pronounced "chick-sent-me-high-ee") was a Hungarian-American psychologist born…
Background knowledge to deeply understand 'Emotional Intelligence' by Daniel Goleman
The Historical Context of Emotional Intelligence
Before Goleman's book popularized the term "emotional intelligence," the concept had been explored…
Background knowledge to deeply understand 'Discipline and Punish: The Birth of the Prison' by Michel Foucault
Michel Foucault's "Discipline and Punish: The Birth of the Prison" is a seminal work that…
Background knowledge to deeply understand 'The Archaeology of Knowledge' by Michel Foucault
Introduction
To deeply understand Michel Foucault's 'The Archaeology of Knowledge', it is essential to explore the intellectual…
# Background knowledge to deeply understand 'The Fifth Discipline: The Art & Practice of The Learning Organization' by Peter Senge
Systems Thinking
Systems thinking is a…
# Background knowledge to deeply understand 'Choice Theory: A New Psychology of Personal Freedom' by William Glasser
**William Glasser's Background and Influences**
William Glasser (1925-2013) was an American psychiatrist…